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What small businesses need to know about their customers

What small businesses need to know about their customers

Knowing your customers and their needs and preferences are important for gaining regular custom, while also showing them why they should use your business over your competitors and that you can meet their needs etc. [...]



Business blogging tips

Business blogging tips

When creating blog posts for your business, you need to think of many different aspects of the content you create and whether it would link back well to your business or be of some help or interest to your target market, to keep them engaged. Here are some tips when blogging for your business.[...]



Benefits of sending customers Christmas cards

Benefits of sending customers Christmas cards

Christmas isn’t far off now and it’s good to celebrate festive periods by wishing your customers well, sending them branded Christmas cards would be beneficial for reminding them of your business, while also showing your customers that you’re making an effort and thinking of them. [...]



The importance of brand guidelines

The importance of brand guidelines

Brand guidelines are important for helping to create a strong and consistent brand image. Helping designers, content writers and anyone else who's using your brand information and imagery, e.g. logo for marketing purposes, to help represent your brand and business how you want.[...]



Ways of expanding your small business

Ways of expanding your small business

Expanding your small business should be done with careful planning and strategies put in place, as there are many points to think about as you expand your business. Here are a few of those points. [...]



Benefits of blogging for Businesses

Benefits of blogging for Businesses

There are many benefits of businesses using blogs and creating regular blog posts to help keep their current customers engaged while attracting new ones. Here are some points and tips on how businesses could benefit from blogging.[...]



The effectiveness of imagery in Business advertisements

The effectiveness of imagery in Business advertisements

Imagery helps set the tone for the information you want your target market to read. Sometimes imagery is all you need to get your message across while gaining recognition and potential custom for your business.[...]



The importance of testimonials for your business

The importance of testimonials for your business

Gaining testimonials from your customers on your products or services can be very beneficial for many reasons, from gaining more recognition for your business to an obvious point being gaining more sales for your business.[...]



Enhancing your brand image

Enhancing your brand image

Making sure your brand is the best and true to your business or company that it can be, is important for not only being remembered and recognised by your target market but to also be perceived in a good light that will encourage others to use and favour your business and brand over others.[...]



Tips when creating a travel brochure

Tips when creating a travel brochure

There are many important aspects to think about when creating a travel brochure. From enhancing the locations in which you’re advertising, to knowing what content would influence your target market to go on the holidays you want them to.[...]



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