First with your blog subjects you need to think about whether they will benefit your target market as well as your business. Find out what your target markets interests are to see which of those subjects could be linked to your business, while also being of help and use to your target market. Create posts to promote any new products or services you have, explaining why they would be of benefit to your target market.
If visitors to your blog or already known customers leave a comment or question on your post, make sure to always reply back as not doing so could cause less engagement for future posts. Replying also shows that you’re taking the time to help them out with any queries they may have. This will, therefore, encourage them to comment more often on future posts they may be interested in.
Plan your content
Plan what subjects you want to cover and whether you’ll want to post every day or once a week etc. Then once you know what content you want to post and when. Creating a schedule, either written or digital can help you keep on top of what content you’re going to post on what day and what posts and subjects you have already covered etc.
If your competitors seem to be doing quite well with gaining recognition for their blogs, check out what subjects they cover and whether you could write up on those subjects for your target market. But remember just because certain content choices work for your competitors doesn’t necessarily mean they’ll work for your business when trying to interest customers. So, either way, make sure the subjects you choose to write about relates to your business or your target markets interests.
Reuse/repurpose old content
If there are certain old blog posts that have been quite popular with your customers, think about the possibility or reposting or repurposing the content if that said subject is still of relevance. As it will continue to help drive traffic to your website while getting new customers to read past posts they would’ve missed.
Links to social media
If you have social media pages, which you should in order to help with gaining more recognition and customers for your business. Posting the blog links to your social media pages could be one beneficial way of driving more traffic to your website.
These are just a few points on what to keep in mind when blogging for your business. Making sure the information you share is of relevance and interest to your target market is important for keeping them engaged.