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The importance of customer trust

Maintaining a positive relationship with your customers is key for retaining them and gaining in a sense a constant or good amount of business while gaining your customers trust which is a very important factor in this. Let’s look at some ways to gain customer trust and why it is important for your business.

The importance of customer trust


Deliver on promises

Don’t make promises you don’t think your business could deliver each time. The reason for this is that it could deter customers from trusting or using your business again. If you couldn’t deliver on a promise and it was your fault, apologise and offer something back in return.



If there is anything wrong with your customer's products, they’ve experienced problems using your website or have possibly had a bad experience with one of your employees, apologise and admit fault. Not admitting when you’re in the wrong and trying to get out of it, will cause customers not to trust you and even seek out a rival business that’ll offer them better services, who they feel they could trust.


Customer service/experience

The way in which you provide your service to customers is very important not just for setting a good image for your business, but to also to keep them coming back to your business, due to the good service they have received and in time will be trusting you and your business to deliver on what they need etc.

Their experience from how easy and useful your website or purchasing processes were, to how easy it is to get hold of you or your customer service team for help and general queries, are all important for building good, strong and trusting relationships with your customers.



Gaining your customers trust could also promote the chances of gaining more word-of-mouth references from regular customers, therefore gaining more recognition and possible new regular customers for your business. As potential customers are more likely to purchase from your business if it has been suggested to them by a friend or someone they know and trust.



Keeping your business consistent with setting a good standard of how you treat customers, how you with helping them and what promises your business has guaranteed to deliver on are all important aspects to continue delivering on, in order to gain your customers’ trust and keep them using your business so they won’t go to seek out another. Keeping a clear consistent image, as well as your brand's values and promises are all important for gaining customer trust.



These are just a few of the basic steps to keep in mind when working towards gaining your customers trust. Gaining customer trust depending, can take time but is worth it for building good relationships with your customers and casting a positive and of course trustworthy light on your business as it develops and progresses.


Category: Marketing and Advertising ideas