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Marketing and Advertising ideas

What small businesses need to know about their customers

What small businesses need to know about their customers
Knowing your customers and their needs and preferences are important for gaining regular custom, while also showing them why they should use your business over your competitors and that you can meet their needs etc.

Business blogging tips

Business blogging tips
When creating blog posts for your business, you need to think of many different aspects of the content you create and whether it would link back well to your business or be of some help or interest to your target market, to keep them engaged. Here are some tips when blogging for your business.

Benefits of sending customers Christmas cards

Benefits of sending customers Christmas cards
Christmas isn’t far off now and it’s good to celebrate festive periods by wishing your customers well, sending them branded Christmas cards would be beneficial for reminding them of your business, while also showing your customers that you’re making an effort and thinking of them.

The importance of brand guidelines

The importance of brand guidelines
Brand guidelines are important for helping to create a strong and consistent brand image. Helping designers, content writers and anyone else who's using your brand information and imagery, e.g. logo for marketing purposes, to help represent your brand and business how you want.

Ways of expanding your small business

Ways of expanding your small business
Expanding your small business should be done with careful planning and strategies put in place, as there are many points to think about as you expand your business. Here are a few of those points.

Benefits of blogging for Businesses

Benefits of blogging for Businesses
There are many benefits of businesses using blogs and creating regular blog posts to help keep their current customers engaged while attracting new ones. Here are some points and tips on how businesses could benefit from blogging.

The effectiveness of imagery in Business advertisements

The effectiveness of imagery in Business advertisements
Imagery helps set the tone for the information you want your target market to read. Sometimes imagery is all you need to get your message across while gaining recognition and potential custom for your business.

The importance of testimonials for your business

The importance of testimonials for your business
Gaining testimonials from your customers on your products or services can be very beneficial for many reasons, from gaining more recognition for your business to an obvious point being gaining more sales for your business.

Enhancing your brand image

Enhancing your brand image
Making sure your brand is the best and true to your business or company that it can be, is important for not only being remembered and recognised by your target market but to also be perceived in a good light that will encourage others to use and favour your business and brand over others.

Seasonal events marketing tips

Seasonal events marketing tips
Planning an event of celebration? Here are a few tips on what to think about in order to market your festive event to your target market.

Customer service phone tips

Customer service phone tips
How you come across to your current and potential customers on the phone, is important for representing your business in a good and appropriate manner. How you speak to your customers whether direct or over the phone can make the difference between them using your business again or not. Here are some tips.

Benefits of Loyalty cards

Benefits of Loyalty cards
Creating, using and providing your customers with loyalty cards can bring on many benefits for your business and customer relationships. Let’s look at some points in more detail, on the benefits of loyalty cards for your business.

Tips when creating hotel brochures

Tips when creating hotel brochures
When marketing your hotel or B&B print marketing alongside digital can be very effective for gaining more customers from your specific target market. The print marketing product we will focus on for now is the use of brochures for marketing your hotel.

Folded business cards

Folded business cards
Using folded business cards for your marketing purposes can have many advantages over standard business cards, from being able to add extra content, to creating a more unique look. Here are some points.

The importance of email signatures

The importance of email signatures
Creating an email signature for you and your employees is important for helping to represent your business, while giving the receiver of your email a bit more insight into your business and who’s contacted them.

Letterhead design tips

Letterhead design tips
Making sure your business stationary and materials are consistent in design and represent your business in a professional and effective manner is important for customer and business recognition, as well as their point of view. Here are some tips for letterhead design.

Benefits of custom made labels

Benefits of custom made labels
There are many uses and benefits of custom-made labels for businesses. From printing labels for products to addresses to send out campaigns and so on. Let’s look at some of the benefits of custom-made labels.

Plastic Business cards

Plastic Business cards
Using business cards to hand over to current and potential clients can be beneficial for representing your business in a professional way while being able to hand out your details in a quick and formal way. But using a card that’s different to standard paper stock business cards, like plastic business cards could be more beneficial in gaining more customer recognition and attention.

Benefits of window graphics for your business

Benefits of window graphics for your business
Window graphics used for the empty window space of your shop or offices could be quite beneficial for adding a unique look, raising brand awareness and gaining your customers' attention.

Tips when creating print advertisements

Tips when creating print advertisements
When creating any type of advertisement whether digital or print, carefully planning out your advertisements and what you wish to get across to your target market is key to creating a successful advertisement that will help you gain more business.

Print marketing for real estate

Print marketing for real estate
There are many ways in which real estate businesses and agents could market themselves. From online, websites, social media and their own print marketing materials etc. Here are a few print products real estate agents and businesses could use to market their business and the homes that are for sale/rent.

Benefits of providing sample packs

Benefits of providing sample packs
There are many benefits to providing current and potential customers with sample packs from business image to gaining more trust from your customers, here are a few examples.

Advantages of die cut business cards

Advantages of die cut business cards
Business cards are one of the best print marketing materials for handing out to clients quickly so that they have all your details on hand for when they need to contact you or business. The quality and look of your business card is important for customer recognition and impressions, let’s look at the advantages of die cut business cards. Firstly, die cut business cards in short term, is the process of cutting the card into unique shapes, compared to the standard Matt Laminated business card.

Connecting your print and digital marketing

Connecting your print and digital marketing
Connecting your print and digital marketing can make your overall marketing methods and efforts more effective. Let’s look at combining print and digital marketing.

Benefits of sending thank you cards

Benefits of sending thank you cards
There are many benefits of sending out thank you cards or notes to your customers, whether it’s with a new product they’ve bought or if they’ve been a long-time customer and you want to thank them for their loyalty to your business etc.

Marketing with coasters

Marketing with coasters
Having your own custom designed coasters for your pub, bar, cafe or restaurant would not only help with the visual presentation of your business, they can also be very useful when helping to market your business while spreading brand awareness. Here are a few points and tips.

Encouraging existing customers to become loyal ones

Encouraging existing customers to become loyal ones
If you have customers that buy or order from you from time to time but could also be using other businesses as well. Then besides not only looking more into your business and how you could gain a competitive edge against your competitors, consider ways of gaining their interest and showing why they would benefit from using your business and only yours, for the certain products or services that you offer.

Handing out marketing materials

Handing out marketing materials
Handing out flyers and other marketing materials could be an effective way of marketing your business or event, if done right and to your specific target market. Here are a few points on handing out your marketing materials.

Print marketing tips for your Business's grand opening

 Print marketing tips for your Business's grand opening
There are multiple ways in which you could gain attention and customers for the grand opening of your shop, from online marketing processes to print marketing. For this post, we will be focusing on options and tips surrounding print advertising.

Competitive pricing

Competitive pricing
There are many pros and cons to competitive pricing. It is important to look into what your competitors offer whether they offer similar products or services and what the quality of their products or services are like first, before trying to compete with their prices.

Tips to increase online visibility for small businesses

Tips to increase online visibility for small businesses
Increasing online visibility is an important step for any small business wanting to gain a wider amount of recognition from their target market than just locally etc. Let’s look at a few simple tips for any small business wanting to gain more recognition for themselves online.

How customers can help raise brand awareness

How customers can help raise brand awareness
Customers can help raise awareness for your business and brand much more effectively than you may think. Here are a few of the simple and common ways in which customers can help raise awareness for your brand and business.

Reasons why your marketing emails are being ignored

Reasons why your marketing emails are being ignored
There could be many reasons why your customers aren't replying to your marketing emails, from not sending relevant content to not being more personal with specific customers.

What to think about when pricing your products

What to think about when pricing your products
There are many points to think about when determining the prices of your products. Many think that customers will only purchase from their business if the prices are the cheapest, but that’s not always the case. Here are some tips on what to think about when pricing your products.

Attracting competitors’ customers

Attracting competitors’ customers
Attracting your competitors’ customers can take time, this is due to having to look into what your competitors offer, how they market their products, services and what techniques they use to stand out against competitors themselves and then having the opportunity to plan out what you can do with your business to gain a competitive edge against theirs as well as their customers attention.

Benefits of using key ring cards for your Business

Benefits of using key ring cards for your Business
Using items like key rings and key ring cards for your business can help with raising brand awareness and recognition. Here are a few points on the benefits of using key ring cards to help with gaining more custom.

What to look out for before sending your next email

What to look out for before sending your next email
It’s important for any business to check their emails before sending them, mistakes are bound to happen but if you can avoid them, then, of course, you would take certain steps to correct them. Here are some basic points on what to look out for before sending your next email, to help with setting a professional image for your business.

The importance of customer trust

The importance of customer trust
Maintaining a positive relationship with your customers is key for retaining them and gaining in a sense a constant or good amount of business while gaining your customers trust which is a very important factor in this. Let’s look at some ways to gain customer trust and why it is important for your business.

Takeaway Business marketing tips

Takeaway Business marketing tips
There are many ways in which a takeaway could market themselves, here are a few simple points of advice to help with gaining your target markets attention and competing against other local takeaways and other takeaways in general.

Tips for increasing sales

Tips for increasing sales
There are many ways in which a business either small or big can increase the sales of their products or services. The only way of increasing sales doesn’t mean dropping the prices by a lot, there are many ways to increase sales other than price reductions. Here are some tips on ways to increase sales for your business.

Promotional pens for marketing purposes

Promotional pens for marketing purposes
Pens can be one of the most useful products to promote your business and brand with. They’re cheap so are great for business who don’t have a large budget to market on and would be useful to your current and potential customers Let’s look at some of the benefits of using promotional pens to advertise your business.

Business habits that’ll help with Business growth

Business habits that’ll help with Business growth
Getting into the right frame of mind and adopting the right habits, can help towards your business’s progression and can also help with your own progression. Here are a few habits and basic points you need to get into, in order to help with your business’s progression.

Keeping an eye on your competition

Keeping an eye on your competition
Keeping an eye on your competition is important for many reasons. One example being, if they’re receiving more custom than your business, then wouldn’t it be best to check out their services, products and why their customers are preferring their business over yours and others? Here are a few points on why you need to keep an eye on your competition.

Branded coffee cups for your Business

Branded coffee cups for your Business
If you’re supplying your customers with ordinary plain drinking cups for their beverages, then you’re missing out on the opportunity to supply them with cups that could have your brand design on them, which could help with raising awareness for your business.

Online marketing mistakes to avoid

Online marketing mistakes to avoid
Making sure your content is relevant, you’re targeting the right audience type and setting realistic targets while keeping track of your results are just some of the basic yet important steps you need to take in order to avoid online marketing mistakes. Here are a few simple points on some mistakes to avoid.

Benefits of branded envelopes for your Business

Benefits of branded envelopes for your Business
Creating branded materials for your business is a great way of helping to gain recognition for your business, as well as working towards creating a professional image for your business. Branded envelopes are great for sending out marketing materials to your target market, in a neat and personalised way.

Reusing old content

Reusing old content
There’s a great amount of opportunity to reuse old blog posts that you’ve posted months or even years ago, especially if the information posted is still relevant to this date or has changed quite significantly and could be updated etc. Here are some points in regards to reusing old content.

Tips for start-up Businesses

Tips for start-up Businesses
Starting your own business takes lots of planning, testing different methods and most likely a lot of obstacles you’ll have to face while trying to build it up. Here are a few points to think about when wanting to start your business.

Tips for growing your email marketing list

Tips for growing your email marketing list
Growing your list of customer contacts (customer database) can be very beneficial for advertising your business and any new products, services or offers to a wider variety of potential customers, who would have the option and possibility to pass your details onto more potential and new customers. Here are some tips.

Why online reviews are important for your Business

Why online reviews are important for your Business
Online reviews are important for any business. It provides potential customers with an insight into how previous customers have found your business, services or the products that you’ve provided, as well as if they would use your business again. Here are some points on the importance of online reviews for any business.

Business card mistakes to avoid

Business card mistakes to avoid
Business cards can leave a lasting impression on current and potential customers. It’s an effective marketing product for handing out your contact details in a quick and professional way, but if there are faults with your business cards and they appear cheap or unorganised, then this can cause problems when trying to gain more customers. Here are a few business card mistakes to avoid.

The importance of meeting clients face-to-face

The importance of meeting clients face-to-face
While you can communicate with clients easily through email and over the phone etc. Face to face communication makes the experience more personal and informative. You’re able to see how your possible or current client reacts and whether they’re truly happy with your business or not. Here are just a few of the points of why face-to-face meetings are important, not just for your business but for building relationships and expanding your circle of professional contacts.

Tips when representing your Business at events

Tips when representing your Business at events
How you and your colleagues come across to others at events is crucial, when aiming to represent your business in a professional and positive light. Here are a few simple tips on what to do and think about when representing your business at events.

Benefits of professional photography for your Business

Benefits of professional photography for your Business
The imagery you use to advertise your business can have negative or positive effects on how it is perceived by your target market, depending on the quality and relevance of the images used. Here are some points on the benefits of using professionally taken images to advertise and use for your business.

The importance of your product's packaging

The importance of your product's packaging
The overall appearance and quality of your products can be just as important as other factors when trying to influence your target market to purchase your products. Here are some points on the importance of your product's packaging and what to keep in mind when designing your product's packaging.

Tips for launching your website

Tips for launching your website
Launching a new website for your business should be planned out so that current or potential customers are aware of your website launch, from when it will be to how it will benefit them. Here are some tips for launching your website.

Poster design and distribution tips

Poster design and distribution tips
Your overall poster design and the locations in which you choose to place them could make all the difference between reaching your target market or not. Here are some tips for designing your poster and where in which to distribute them.

What to think about before launching a new product or service

What to think about before launching a new product or service
Launching a new product or service should be planned out fully, making sure the timing is right and the product or service would benefit both your customers and business in order for it to be a success. Here are some points to think about before launching a new product or service.

Common networking mistakes to avoid

Common networking mistakes to avoid
Networking can be a great experience, to find other like-minded people within the same or similar industries that could help with your business or finding a role within the specific industry that you hope to work in, depending on your situation. Here are some tips on mistakes to avoid, when networking.

Ways to gain customer feedback

Ways to gain customer feedback
Getting feedback from your customers can benefit your business in many ways. It can provide insight into what is currently working for your business and what isn’t. It can help you change and develop your business to provide the best service you can, which is great when wanting to stand out against your competitors.

Letterheads and Compliment slips

Letterheads and Compliment slips
Custom letterheads and compliment slips are a great asset to any business owner’s stationery when sending out messages and information to customers in a professional looking way.

Why having a website is important for a small Business

Why having a website is important for a small Business
Having a website can be very beneficial for a small business, without one you’re missing the opportunity for your business to reach other potential customers and in time progress and gain more recognition. Here are some points to take into consideration.

Adding value to your Business

Adding value to your Business
Adding value to your business can help with overall development and increased income from loyal and new customers. Improving on these steps will also help with competing against other businesses while attracting new customers.

Business card options

Business card options
Thinking about creating a business card but don’t know what style or type to purchase? Check out this list of a few different business card options to help with your decision, while finding out the differences between each option suggested.

Winning back customers

Winning back customers
There could be many reasons why a customer is no longer using your business. If you feel that some of the customers you’ve lost would still be beneficial to your business, contact them and find out why they no longer use your business. Here are some points to think about when trying to win back customers.

The pros and cons of Email marketing

The pros and cons of Email marketing
Email marketing can be a fast way of sending content and information to your customers, but there are also cons to email marketing. Let’s take a look at both the pros and cons of email marketing.

Reasons to use Presentation folders

Reasons to use Presentation folders
Presentation folders have many uses, from handing out promotional products to customers in a smart way to keeping information stored in a professional looking way. Though you can send out information through online sources quite quickly and customers can also view your website for information etc. Presentation folders are useful for keeping information readily with you at all times and are great products to use when meeting clients and customers and handing out important information in general. Here are some reasons on how you can benefit from the use of presentation folders.

Attracting new customers to your Business

Attracting new customers to your Business
Attracting new customers can be tough, especially if you don’t know what customer type would benefit the most from your business and its services or products. Gaining a clear idea of your ideal target market is just one of the steps to take when trying to attract new customers to your business.

The advantages of pull-up banners

The advantages of pull-up banners
Pull-up banners can be a very effective way of attracting customers to your business. They are usually seen at events, trade shows, within stores and outside of stores depending on the type of pull up banner used. Here are some advantages of using pull-up banners for marketing purposes.

Benefits of brochures in marketing

Benefits of brochures in marketing
Using brochures as a marketing material for your business can be very beneficial, in getting a good amount of content across to your target market in a professional way. Here are some benefits of using brochures for marketing purposes.

How to improve your customer service

How to improve your customer service
Improving your customer service can be very beneficial for your businesses progression, gaining customer loyalty and new customers in general. Here are a few ways to improve your customer service.

Ways small Businesses can build a trustworthy brand

Ways small Businesses can build a trustworthy brand
Branding will help in defining your business and its values, this can help with building trust with current and potential customers. Here are some ways on which to build a trustworthy brand.

Why new Businesses should make Graphic Design a priority

Why new Businesses should make Graphic Design a priority
New and small businesses should focus on graphic design for quite a few reasons, from a professional looking website to well-designed advertisement to help with attracting customers and showing that you want to present your business as best as you can. Here are some tips.

Website design mistakes to avoid

Website design mistakes to avoid
Mistakes can easily be made when designing your website. Here are a few things to look out for, to help you avoid making mistakes within your web designs etc.

Benefits of integrated marketing campaigns

Benefits of integrated marketing campaigns
An integrated campaign is your brand and marketing message being consistently delivered through both online and offline marketing options. Using different methods to promote their business.

Ways to make your Business stand out

Ways to make your Business stand out
With many competitors striving to be the most unique and best in the business, it can be difficult to stand out against the rest. Here are some points to work on for differentiating yourself from your competitors.

Mistakes that can negatively impact your Business

Mistakes that can negatively impact your Business
There are many things you could be doing incorrectly within your Business that may not come across as mistakes made, but could have a negative impact on how your Business is viewed. Here are some points to look out for.

Advertising events with print

Advertising events with print
When advertising an event, printed materials can be very beneficial in reaching a vast majority of your target audience alongside online advertising. Let’s check out some ways in which you can advertise events with print and what to think about through the process.

Marketing tips for a new product

Marketing tips for a new product
When advertising a new product, you need to think of your current and potential customers and if it would interest and benefit their needs. Is it similar to any of your current products? Also, how are you going to market your new product to your potential and current customers? Planning these steps can help with the difficulty of introducing a new product.

Tips for effective market research

Tips for effective market research
Defining and advertising towards your ideal target market, with effective advertising that will interest them to check out and use your business, as well as relate to their needs will help your business develop and progress. Here are some tips for effective market research.

Gaining customer loyalty

Gaining customer loyalty
Although gaining new customers can be exciting and can feel like your business is developing, keeping your current and regular customers happy is very important and effective, as without them your business wouldn’t have been able to progress in the first place. So here are some tips for gaining customer loyalty and keeping your current customers with your business.

Tips for advertising with Print media

Tips for advertising with Print media
There are many things to think about when creating advertisements with print. From your target audience to which print material you’re going to use, let’s take a look at some tips to consider when advertising with printed media.

Tips for creating a Direct mail campaign

Tips for creating a Direct mail campaign
There are many points to think about when creating a direct mail campaign. Here are some of the points to think about when creating your campaign.

Direct mail VS Email marketing

Direct mail VS Email marketing
Have you ever wondered which marketing strategy would work best for your business when trying to reach potential and current customers? Maybe one or both would work well for your business. Let’s look at the pros and cons of both direct mail and email marketing.

Using stickers for marketing

Using stickers for marketing
Stickers can be an effective and interesting way of marketing your business. They can be used to market your business in many different ways and with many different products.

The pros and cons of re-branding your Business

The pros and cons of re-branding your Business
Depending on your business re-branding might just be the best thing for helping it develop or bringing new life to it, but if your business has quite a few loyal customers or is very well known overall, then you should think about what the cost of re-branding your business might be. Here are some pros and cons of rebranding your business.

Marketing tips for start-up Businesses

Marketing tips for start-up Businesses
Good customer service should be one of your business’s top priorities, to show them that you care about their process from start to finish when dealing with your business. Bad customer service can have a negative impact on your business and how it is perceived by others. Here’s are a few points that bad customer service can have an impact on.

The cost of bad customer service for your Business

 The cost of bad customer service for your Business
Good customer service should be one of your business’s top priorities, to show them that you care about their process from start to finish when dealing with your business. Bad customer service can have a negative impact on your business and how it is perceived by others. Here’s are a few points that bad customer service can have an impact on.

Creating an effective marketing campaign

Creating an effective marketing campaign
Marketing campaigns are a good way to increase recognition and sales for your business. Here’s what you need to consider when creating a marketing campaign.

The importance of Graphic Design for your Business

The importance of Graphic Design for your Business
Graphic design is much more important than most would think for businesses. Graphic design is needed to create business logos, websites, marketing materials and much more. Good design whether it’s your logo or marketing materials could make all the difference between setting a positive or negative image for your business.

Benefits of using banners for advertising

Benefits of using banners for advertising
Using banners to advertise your business can be cheap and very effective if done right. Here are some reasons for the benefits of banner advertising.

Marketing tips to improve your Business

Marketing tips to improve your Business
There are many ways in which to advertise your Business that can help you with gaining better recognition and overall success for your business. Here are some marketing tips to consider for your businesses progression.

Marketing tips for small Businesses

Marketing tips for small Businesses
There are many ways in which small businesses can advertise themselves to their target market. Here are some ways in which you can gain more custom for your business if you’re struggling for ways to advertise your small business whether old or new to potential customers.

Choosing the right promotional products for your Business

Choosing the right promotional products for your Business
Promotional products if thought and planned out properly can help your Business stand out from your competitors as well as raising awareness for your brand. Here are a few points to consider when creating and choosing promotional products for your Business.

Tips on creating effective marketing materials

Tips on creating effective marketing materials
Creating effective marketing materials through the design and message you wish to get across to your potential customers, is a sure way to gain recognition and custom for your Business.

Defining your Target Market

Defining your Target Market
Having a full understanding of who you want as your customer and what type of people are more likely to purchase from your Business, is one of the main steps you should be working on in order to generate custom and recognition for your Business.

The importance of brand consistency

The importance of brand consistency
Brand consistency is important for any Business as it will make it easier for current and potential customers to remember you, get a better understanding of who you are as well as instilling a sense of trust. Here are some points of why brand consistency is important.

Reasons why you should have a Business Card

Reasons why you should have a Business Card
Despite being able to send your contact details through messaging, online, over the phone etc. Having a business card can be very beneficial and gives you a quick and professional way to hand out your contact details to potential clients. Here are some reasons why you should use business cards.

Different types of Print Media

Different types of Print Media
Print advertising can be a beneficial choice for promoting your business. There are many ways in which you can use print media, from direct mail to advertising in newspapers. Let’s look at some of the different types of print media you could use to advertise your business.

Brand awareness

Brand awareness
Attracting and gaining new customers can be difficult. Raising your brand awareness can greatly help with this. Here are some ways in which you can help make more people aware of your brand and attract potential customers for your business.

Leaflet Distribution

Leaflet Distribution
Leaflet distribution might not be the right marketing option for every business, but if you have a specific target audience you want to reach, in a cost-effective way, then it might just be one of the best options for your business. Here are some reasons on how your business could benefit from leaflet distribution and what to focus on when creating and distributing your leaflets.

Premium print products – how can they generate sales for your business?

 Premium print products – how can they generate sales for your business?
Premium products are a great way of setting yourself apart from your competitors, as well as attracting potential prospects. Here’s how your premium print products can help generate sales for your business.

Small Business, Big World

Small Business, Big World
With mega-corporations and rival companies aplenty, starting or sustaining a business in your area can be tricky. But never fear! There’s always a way to give yourself a boost.

Internet is Beautiful: Making the Most of Your Inter-Connectivity

Internet is Beautiful: Making the Most of Your Inter-Connectivity
In many ways, creating and maintaining an online presence is vital to the business world – so get out there and make the most of it!

Promote Your Business, Promote Yourself

Promote Your Business, Promote Yourself
Most businesses do it nowadays: a redeemable voucher here, a special discount there, an exclusive offer too. Why not try the same, and see if it gives you a boost?

Direct (e)Mail: The Humble Letter’s Comeback

Email is faster and more convenient than ever before. You can potentially send thousands of offers in seconds, after all! But there’s a reason direct mail campaigns are still going on.